Tuesday, March 22, 2011

Psychology of eating a gingerbread man

Have you ever caught yourself wondering which part of the gingerbread man you should eat first? Do you chomp off the head quickly or do you devour each limb slowly?
Some psychologists believe there is a link between how we consume our gingerbread men and our personality types.
Teresa Brunner is a journalist for The Examiner in the US and we found her article on the issue, particularly interesting.
Brunner referenced a study conducted by American brand Dunkin Donuts upon their release of their gingerbread man.
They hit the streets and asked more than 500 people last November how they munch on these cookies. The results were sent to Dr. Alan Hirsch, Neurological Director of the Smell and Taste Treatment and Research Foundation in Chicago. 
The report conduced "If one chooses to bite the head first, it indicates an achievement-oriented individual, a natural leader, who won't take no for an answer. If the initial bite is the right hand, it reflects an individual who tends to be skeptical and pessimistic, while those who initially bite the left arm have a flare for creativity and are more extroverted. Those who first choose the legs tend to be more sensitive, revealing in the company of others," he said.
64% of respondents in the survey start at the top by eating the head first. 20% go straight for the legs, while only 16% begin with the arms.

We recently asked you on our facebook page how you eat your gingerbread men. Do the results of this study reflect your personality?

1 comment:

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